We all know that growing a blog takes time and that the expected amount of time a blog needs before it begins to make any significant income, is years. Yet it would be nice to know ahead of time, as we work and sweat and toil over our posts, whether or not the blog that we’re investing so much time in has the potential to grow and become a successful source of income.
What are some of the qualities a blog might possess that can make it successful over time? None of us want to be the people who put years and years of work in, only to find that our original idea and concept were completely unmarketable.
While most don’t have trouble choosing a decent topic, your topic is only the tip of the iceberg. Chances are that regardless of what topic you pick, there’s a group of people out there who would be interested and enthusiastic about it.
So a topic in and of itself isn’t likely to make or break your blog’s potential. There are other factors and indicators that should make you feel pretty good about where you’ll stand in a couple years.
Now to clarify; if your blog doesn’t have any of the indicators I’m about to mention, don’t panic. These qualities can be cultivated just the same as you might already have them.
Even if you have to change course (slightly or radically) you’re not the first blogger to do so before finding success.
Let’s take a look at some of the things that should indicate to you that your blog has the potential to make money.
1. Unique central idea and theme. – If your blog has one centralized theme or focus early on, than you can put a lot of stock in that and expect to get solid returns down the road. Good blogs aren’t distracted; rather they’re focused on one common thesis, with a variety of posts that, though different, always point back to that original idea. It can be a tough line to walk, but if you do it well your blog is a money earner in the making.
2. Consistent writing style and form of delivery. – Similar to number one, your writing style and the manner in which you present your information should flow and have a certain level of consistency to it.
Most of this will come from your own writing tendencies, though it also has a lot to do with paragraph shaping, use of bullets and pictures as well as how you handle other forms of internet media.
If you can streamline it and maintain your own unique writing style, it will give your blog a professional and reliable feel.
3. Visually memorable and appealing. – If you can look at your blog now and find it visually appealing, easy to navigate and reasonably updated in terms of design, then you’re in good shape to market it to potential readers and customers.
If you’ve started with a template, that’s totally fine. Just try and get comfortable with making some of your own changes and edits to it, so it becomes more of your own as time goes by.
The more visually appealing your blog is the more likely it is that your readers will be enthusiastic about sticking around for the next two qualities.
4. Consistently able to deliver needed information. – This is probably the most crucial element and most significant indicator when it comes to your blog’s potential. If you are able to effectively deliver information that people are looking for, your blog is already in the upper echelon in terms of quality.
While it’s possible that not too many people know it yet, this quality will work wonders for your earning potential, given time.
If your blog is relevant and helpful in terms of the information it provides, than it’s already worth something. Keeping it up almost guarantees you a good return.
5. An ability to solve people’s problems. – Within your blog’s niche, you want people to view you as an authority on the issues surrounding that niche. In order to make that happen, there needs to be a reliance and trust between you and your readers that can only be developed by you consistently answering questions and solving problems.
In a sense, this is the way in which you apply your information, therefore you could probably lump numbers 4 and 5 together.
If you’ve made this your goal and are able to deliver it throughout your posts, it’s a very promising indicator that should reassure you, your blog has a lot of potential. These tips can help you become a better blogger and help your blog reach it’s full earning potential..
It should be understood by any aspiring blogger, that success involves a certain combination of hard work, smart work and a string of good luck, thus nothing is ever guaranteed.
Yet it’s also true that most of the people who can commit to creating a blog with these qualities will see a lot of the “luck” part take care of itself.
If your blog has these qualities going for it, keep your head down and keep writing great content. You’ll see the returns in due time.
Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.
© 2013, Jenn. All rights reserved.